Makeup is growing year after year. tech automotive and even housing can’t keep up with the growth of makeup!!! according to ( Bloomberg Businessweek. $1.14 billion: Estimated value of global men’s makeup market in 2019, a fraction of the $71 billion in cosmetics sales) amazing numbers here also stated that (Established names such as L’Oréal, Shiseido, and Estée Lauder, as well as smaller brands and startups, are beginning to develop and market color cosmetics aimed specifically at men as attitudes around gender evolve. “Make no mistake, Generation Z will make men’s makeup a thing, and the older consumers will follow,” says Yasushi Ishibashi, chairman of Acro Inc., which developed the Fiveism brand for parent Pola Orbis Holdings Co. “For the older generations there’s still some resistance,” he says. “They think it’s embarrassing, so you need to give them that push.”)

Lets make one thing clear here makeup is just beginning Korean beauty is huge and has crossed over into US market next it J-BEAUTY Japanese Beauty is a whole beast within it self. Im so excited for the future of makeup.

you can read the full article here

https://www.bloomberg.com/news/articles/2019-07-10/gen-z-is-blowing-open-the-market-for-men-s-makeup